Versatile Wraps is a vehicle wrap and branding company located in the Inland Empire, specializing in custom vehicle wraps, fleet graphics, and branding solutions. With a focus on quality and creativity, they help businesses and individuals make a lasting impression on the road.
Versatile Wraps wanted a website that reflected their high-quality work and professionalism while positioning them as a leader in the local market for vehicle wraps and graphics. The primary objective was to design a clean, modern site that stood out from the typical bright, flashy look common in the industry. Additionally, the website needed to be optimized to rank locally on Google for “Inland Empire Vehicle Wraps & Graphics.”
The challenge was to break away from the conventional industry aesthetic and create a sleek, monochromatic design that aligned with Versatile Wraps’ vision of understated elegance. They also required a cohesive visual identity to elevate their brand without reworking their existing logo and icon.
To achieve this, we embraced a monochrome vibe with blacks, grays, and natural tones, creating a modern and polished look with bold fonts. We built a user-friendly website with a focus on clear navigation and mobile responsiveness. To solidify their brand identity, we designed a brand board that included fonts, typography, and styling elements to ensure consistency across all platforms. Lastly, we integrated SEO strategies throughout the site to improve local search visibility.
We started with a deep dive into Versatile Wraps’ goals and target audience, analyzing their competition and local market. We identified their vision of standing out from competitors by adopting a refined, monochrome aesthetic.
With their goals in mind, we developed a cohesive brand strategy to refine and elevate their identity. We preserved their existing logo and icon while designing a custom brand board with carefully selected fonts and typography to align with their modern, understated style.
We created a clean and modern website design that prioritized simplicity and functionality. The layout was designed to showcasing their portfolio and services in an organized and visually engaging way – incorporating black and white imagery to give that monochrome aesthetic throughout the design.
Once the design was finalized, we developed the website with ensuring it was fully responsive for optimal performance across devices. Throughout the development phase, we implemented SEO best practices to enhance local search rankings and built the site to deliver fast loading speeds. Before launch, we conducted thorough testing and made sure the clients site was fully connected to google analytic so they can track the results.
We served as the design and development partner, providing a tailored solution for their website and branding needs. Our role included website design and development, SEO implementation, and the creation of a brand board to support a cohesive identity across all marketing materials.
The redesigned website and updated brand identity established Versatile Wraps as a standout in the local vehicle wrap and branding market. The clean and modern aesthetic appealed to their target audience while differentiating them from competitors. With improved SEO strategies, the site now ranks higher locally, driving more traffic and inquiries from potential customers in the Inland Empire. Versatile Wraps now has a polished digital presence that effectively showcases their expertise and helps them grow their business.
“We recently collaborated with Dela Design Agency for our website development, and Rachel delivered an outstanding product in record time. She is exceptionally efficient and her attention to detail was evident, as she seamlessly integrated our feedback while keeping us informed throughout the process. The final result was not only aesthetically pleasing but also user-friendly, significantly boosting our online presence. Dela Design Agency is a top-notch choice for anyone seeking reliable and high-quality design services.”
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